Phase 0 · Foundation
Visual direction: warm cream + jade + gold, editorial typography, premium spa aesthetic. References: treatwell.com, fourseasons.com/spa, aman.com.
Four palettes, ten shades each. Use jade-700 for primary actions,
gold-400 for premium accents only, and charcoal-700 for body text.
Cormorant Garamond (serif) for editorial headings & display. Inter (sans) for UI, paragraphs & captions.
Display · 72px · serif
Find your moment.
H1 · 48px · serif
Asian Spa Directory
H2 · 36px · serif
Premium wellness in Manhattan
H3 · 24px · serif
Traditional Tuina & Reflexology
Lead · 20px · sans
Lead paragraphs introduce a topic with quiet confidence — they hint at depth without overwhelming the reader.
Body · 16px · sans
Body text carries the substance of the article. It should be comfortable to read for several minutes at a stretch, with generous line height and a measure of about 65 characters per line.
Small · 14px · sans
Meta information, captions, secondary UI labels.
Caption · 12px · sans · 0.04em tracking
Eyebrow labels · section markers
For language chips, verification status, price tier, and amenity tags.
The atomic unit of search results. 16:9 hero image, editorial title, trust signals, distance, price tier, and language pills. Mobile-first, touch-friendly.
Midtown Manhattan · 0.4 mi
Brooklyn Heights · 1.2 mi
Queens, Flushing · 3.8 mi
Listed from public sources. Is this your business?
Long-form content pattern for city guides, service explainers, and blog posts. Drop cap on first letter, generous measure (65ch max).
Wellness · 5 min read
Tuina (推拿) is a form of Chinese manipulative therapy practiced for more than two thousand years. Unlike Swedish massage, which focuses on relaxation, Tuina works along the body's meridian channels to release blockages of qi (vital energy). Trained practitioners use rhythmic pressing, kneading, and rolling techniques that can feel firm to the uninitiated — but the after-effect is one of deep, settled calm.
In a typical session, the therapist will begin with a brief consultation about your areas of tension. Most practitioners we list have at least 500 hours of formal training, and many trained in mainland China before relocating to the United States.